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2023 LAUNCH OF
FIAT TOPOLINO

European Markets
YouTube Films

Fiat has entered a new mobility segment with the launch of Topolino. 

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This vehicle represents everything that symbolises the exclusive styles and experiences of the Italian Dolce Vita.

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For this digital launch, we've created a series of films to portray just how exclusive, fun, and small the Topolino is. It's so small, it can practically be driven and parked anywhere.

Making it perfect for the picturesque Italian coast.

Agency: Leo Burnett Italy

Executive Creative Director:

Francesco Martini

CD: Michele Sartori

AD: Daniele Del Nero
CW: Brendan Gallahue/Federica Altafini

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