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HYUNDAI  
Saudi Arabia Campaign
2018

Hyundai Worldwide launched a special female marketing campaign celebrating the end of the driving ban in Saudi Arabia.

 

This historical event took place on

24 June 2018, where Hyundai showed support for all Saudi women as they got behind the wheel for the first time.

 

The campaign recognised another milestone and the positive progression for all Saudi women.

Hyundai also encouraged them to keep driving forward to see what´s next down the road. 

Agency: Jung von Matt Germany

CD/COPY: Matthias Hess/

Brendan Gallahue

CD/ART: Anna Rondolino/Florian Hubrich

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