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GENESIS
Global Launch Campaign
2018  

Genesis Worldwide launched an integrated campaign for its new luxury G90 sedan in the US,

EMEA and Korean markets.

The TVC was a creatively challenging job to bring the concept to life through a one-shot camera movement to tell the story of our hero´s journey in life.

For dealership and sales purposes, a USP film was created to highlight the many interior and exterior features the car has to offer.

Agency: Jung von Matt Germany

CD/Copy: Matthias Hess/Brendan Gallahue

CD/Art: Rico Noel

AD: Nico Witwicki/Dongik Lee

CW: Jasmin Scharrer/Andrea Weiber/Diana Tannos

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